The Edge Postcard feature provides a means to select from a variety of attractive postcard designs, choose the criteria for customer to whom the postcards should be mailed, preview the mailing list before the postcard order is placed, select/deselect certain customers, and send the postcard order to our online printing service. The postcards are then printed, personalized, postage paid, and mailed, all without any further attention from you. This Edge feature provides you with a very affordable, personalized and easy-to-use marketing retention program that will build customer loyalty and drive business.