Advertising reports detail sales as a result of paid advertising and special events. Both Media and Events reports are displayed with a bar chart and a table listing results. This is where the Why In field in the Point of Sale window is useful. The advertising reports both require only a time frame for which events should be included.
In the bar chart at the top, each campaign or event is shown in a different color. The ranges on either side depict the sales attributed to that event. In the table on the bottom of the report, data is as follows:
|
Media |
The name of the publication or venue for promotion. |
|
Event |
The name of the event. |
|
Sold@ |
The sales price of the item. |
|
Cost |
Cost of the goods sold. |
|
Comm. |
Commission paid on the sales. |
|
Adv. Cost |
Cost of the campaign or event. |
|
Net |
Net profit from the event. |